Created to promote and encapsulate the idea behind the comic book cookbook for gamers: What to Feed Your Raiding Party.
The 2×2 square grid logo suggests the classic four food groups most of us grew up with, is easily recognizable in a variety of sizes and works both in color and black and white.
The burly ogre mascot, on the other hand, is recognizable to the target audience (gamers), suggests the humor inherent in the book, and gets the point across about it being a cookbook and not anything else.
